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Why strategic Planning is important for startups
Table of content
  1. The importance of strategic plan
  2. The purpose of strategic planning
  3. A business plan as a way of tracking
  4. Summary
The importance of strategic plan

Growing your business is both an art and a science. You need to make sure you have the right team to work with and that you're taking the right steps in order to ensure steady growth and success.

Creating a strategic plan is one of the best ways to outline and accomplish these goals. A strategic plan should outline your company's long-term goals as well as the basic strategies for growing your company steadily, efficiently and successfully.

The purpose of strategic planning

Strategic planning is a way of forecasting the future, taking into account all the information gathered about your customers and competitors. It allows you to set goals for where your business could possibly head in the coming months and years, as well as to adjust your strategy accordingly.

According to Fishman and Caldwell, (2014) strategic planning should be a continuous process which takes place throughout an organization.

A business plan as a way of tracking

As your business grows, you will likely find yourself handling more responsibilities and challenges. These may include having to deal with employees, amending existing processes for efficiency, finding new staff members when old ones leave, dealing with suppliers, etc.

A good way of keeping track of this ever-growing list of tasks is by writing out a business plan that takes into account the most important areas of your company.


Business planning is a very important stage in the growth of any kind of organization or business entity. It is about determining the direction in which you want to take your business in as well as considering what strategies should be implemented to help you accomplish your goals.

For centuries, thoughtful planners have used visual tools such as maps and graphs to illustrate their strategies. An effective planning map can be very useful for entrepreneurs during strategic development because it allows them to see their goals ahead and plan accordingly so as not to lose their way or fall behind in achieving their desired outcome.

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