Why to choose marketing audit by ScalelabTech?
- Comprehensive: covers all major marketing activities
- Systemic
- Independent
- Periodic (recommended)
What is the possible plan of the marketing audit?
- Where are we now? Understand the starting point for the company and how it fits into the niche. Define target niches
- Export planning. IT trends. Key problems of IT export
- Economic situation. Country profiles. Criteria for identifying priority markets
- Analysis of IT market opportunities.
What information do we need?
1. Size, structure and trends, customer requirements, competitor
2. Analysis and key success factors. Sources of information. Desktop analysis
3. Conducting research.
- SWOT analysis
- Formation of the product range for segments
